Prima Kardashi has stirred conversation after blasting AnKnown and fellow Ugandan musicians to improve the quality of their music videos
Outspoken media personality Prima Kardashi has stirred conversation after openly blasting friend AnKnown Prosper and fellow Ugandan musicians to improve the quality of their music videos if they want to compete on the international stage.
Speaking candidly during a recent discussion, Prima argued that although many Ugandan artists are producing strong audio hits, their visuals continue to lag behind, making their work appear too “local” for wider audiences.
According to her, the music industry has evolved beyond simply releasing a good song, and artists now need polished visuals, modern storytelling, and high-end presentation to stand out in the competitive African music market.
“An-Known, you need to improve the quality of your video releases. You’re very talented, but your videos feel too local,” Prima said. “You have to learn how to blend an urban touch into your music.”
Prima pointed to rising Ugandan singer Joshua Baraka as one of the few local artists who understands the importance of branding and visual creativity. She praised him for successfully combining urban aesthetics with cinematic storytelling in his projects, something she believes many artists are still ignoring.
The mother of two did not hold back as she criticized musicians who invest heavily in recording songs but fail to put the same effort into their video production.
“Someone records a good song but doesn’t even give the vixens money to shop for nice outfits,” she remarked. “Even the people you feature in your videos matter.”
Prima stressed that styling, casting, locations, fashion, lighting, and overall presentation all contribute to how fans perceive an artist’s image and professionalism.
She also challenged artists to stop rushing visuals without proper planning, saying weak concepts and repetitive video ideas continue to limit the growth of Uganda’s music industry.
“Artists need to sit down and discuss the storyline before dropping visuals,” she added. “Stop doing mediocre things because they keep you in the local setting. Your video is your brand, so invest fully in it and avoid using the same vixens all the time.”
Her comments have since sparked debate online, with some fans agreeing that Ugandan musicians need to raise production standards, while others argue that limited budgets make it difficult for many upcoming artists to compete with bigger regional acts.
Enock Mugabi aka iWitness is a Journalist, Seasoned Writer and Music Analyst with a passion for sports.
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