Content & Social Media Manager job at Callisto Hair Salon

Content & Social Media Manager

2025-09-08T13:03:50+00:00

FULL_TIME

Business Management and Administration

Media, Communications & Writing

2025-09-15T17:00:00+00:00

 

Uganda

8

Description

Callisto Hair Salon is hiring a creative, strategic, and digitally savvy Content & Social Media Manager to take full ownership of our online presence and elevate Callisto into a household name.

Key Responsibilities
Content Strategy & Creation

• Develop and execute content strategies for TikTok, Instagram, LinkedIn, and Google Business.
• Create engaging video, photo, and written content (reels, tutorials, client features, campaigns).
• Stay updated with social media trends to boost engagement.

Platform Management

• Manage daily posting, scheduling, and engagement across all platforms.
• Ensure consistency in brand voice, visuals, and messaging.
• Respond promptly to client inquiries, comments, and reviews.

Brand Growth & Community Building

• Grow Callisto’s social media following and engagement organically.
• Collaborate with influencers, beauty creators, and brand partners.
• Develop online campaigns to drive bookings and client loyalty.

Performance Monitoring & Reporting

• Track social media KPIs (growth, engagement, conversions).
• Provide monthly performance reports with insights and recommendations.
• Use data to refine content and advertising strategies.

Key Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (preferred).
• Proven experience managing social media platforms (TikTok, Instagram, LinkedIn, Google Business).
• Strong content creation skills (video editing, photography, copywriting).
• Creative eye for trends, branding, and storytelling.
• Proficiency in design tools (Canva, Adobe Suite, CapCut, or similar).
• Must own a personal PC and iPhone for content creation and management.
• Excellent communication and organizational skills.

Key Performance Indicators (KPIs)
Growth Metrics

• Instagram followers: +25% within 6 months.
• TikTok followers: +50% within 6 months.
• Engagement rate: Maintain 8–10% average across platforms.

Content Performance

• Minimum 5 posts/reels per week on TikTok & Instagram.
• Consistent posting on LinkedIn & Google (minimum 2 updates weekly).
• Average post reach growth: 15% per month.

Conversions & Brand Impact

• At least 15% of bookings influenced via social media referrals (trackable via promos/links).
• Increase Google Reviews by 30% in 6 months (through client engagement campaigns).
• Execute one influencer collaboration per month.

Reporting & Strategy

• Submit monthly analytics reports with actionable insights.
• Propose and execute quarterly digital campaigns.

What We Offer

• Competitive salary + performance-based incentives.
• Opportunity to shape the digital face of a premium salon brand.
• Creative freedom and a dynamic, supportive work environment.
• Career growth opportunities in marketing and brand development.

Content Strategy & Creation Develop and execute content strategies for TikTok, Instagram, LinkedIn, and Google Business. Create engaging video, photo, and written content (reels, tutorials, client features, campaigns). Stay updated with social media trends to boost engagement. Platform Management Manage daily posting, scheduling, and engagement across all platforms. Ensure consistency in brand voice, visuals, and messaging. Respond promptly to client inquiries, comments, and reviews. Brand Growth & Community Building Grow Callisto’s social media following and engagement organically. Collaborate with influencers, beauty creators, and brand partners. Develop online campaigns to drive bookings and client loyalty. Performance Monitoring & Reporting Track social media KPIs (growth, engagement, conversions). Provide monthly performance reports with insights and recommendations. Use data to refine content and advertising strategies.

 

Bachelor’s degree in Marketing, Communications, Digital Media, or related field (preferred). Proven experience managing social media platforms (TikTok, Instagram, LinkedIn, Google Business). Strong content creation skills (video editing, photography, copywriting). Creative eye for trends, branding, and storytelling. Proficiency in design tools (Canva, Adobe Suite, CapCut, or similar). Must own a personal PC and iPhone for content creation and management. Excellent communication and organizational skills.

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