Digital Marketing Executive job at Vaal Real Estate

Digital Marketing Executive

2025-08-11T09:57:07+00:00

FULL_TIME

Professional Services

Advertising & Marketing

2025-08-23T17:00:00+00:00

 

Uganda

8

Duties & Responsibilities:

• Plan, set up, monitor, and optimize digital advertising campaigns across social media platforms, Google Ads, and other paid media channels.
• Lead media buying and audience targeting strategies across digital platforms, ensuring cost - effective delivery of marketing objectives.
• Track and evaluate campaign performance using metrics such as ROAS, CTR, CPL, and CPA, and compile clear reports with actionable insights.
• Collaborate with the Digital Marketing Manager to develop and update the quarterly digital strategy.
• Liaise with any engaged external digital agencies to ensure accurate implementation of paid media and performance strategies.
• Monitor competitive digital activities and make recommendations for improvement.
• Stay up to date with platform changes, ad policy updates, and industry trends to continuously improve targeting and spend efficiency.
• Provide input on content direction and digital creatives, guided by performance insights and audience behavior.
• Support the wider marketing team in driving brand awareness, lead generation, and conversion initiatives.

Required Qualifications & Skills:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Minimum 3 years of experience in digital marketing or performance marketing roles.
• Proven success in running and optimizing paid campaigns (Meta Ads, Google Ads, etc.)
• Strong analytical mindset - confident with reporting tools, A/B testing, and performance evaluation.
• Experience using marketing automation platforms, ad dashboards, and tracking systems.
• Up-to-date with the latest tools, trends, and best practices in digital marketing, media buying, and analytics.
• Excellent communication and collaboration skills to support cross-functional initiatives.
• Comfortable working in a fast-paced, performance-driven environment.

Plan, set up, monitor, and optimize digital advertising campaigns across social media platforms, Google Ads, and other paid media channels. Lead media buying and audience targeting strategies across digital platforms, ensuring cost - effective delivery of marketing objectives. Track and evaluate campaign performance using metrics such as ROAS, CTR, CPL, and CPA, and compile clear reports with actionable insights. Collaborate with the Digital Marketing Manager to develop and update the quarterly digital strategy. Liaise with any engaged external digital agencies to ensure accurate implementation of paid media and performance strategies. Monitor competitive digital activities and make recommendations for improvement. Stay up to date with platform changes, ad policy updates, and industry trends to continuously improve targeting and spend efficiency. Provide input on content direction and digital creatives, guided by performance insights and audience behavior. Support the wider marketing team in driving brand awareness, lead generation, and conversion initiatives.

 

Bachelor's degree in Marketing, Digital Marketing, or a related field. Minimum 3 years of experience in digital marketing or performance marketing roles. Proven success in running and optimizing paid campaigns (Meta Ads, Google Ads, etc.) Strong analytical mindset - confident with reporting tools, A/B testing, and performance evaluation. Experience using marketing automation platforms, ad dashboards, and tracking systems. Up-to-date with the latest tools, trends, and best practices in digital marketing, media buying, and analytics. Excellent communication and collaboration skills to support cross-functional initiatives. Comfortable working in a fast-paced, performance-driven environment.

JOB-6899be7360bb8