To deliver the Annual Operating Plan objectives by supporting the sales and marketing functions through developing, executing customer/result driven communication strategy, in line with the overall brand/business strategy;
Developing, executing and protecting customer brand love.
Prioritizing and focusing on high revenue, high awareness activities to ensure optimal trial and subsequent usage of the airtel brand.
Ensure optimum brand awareness through achieving target share of Voice.
Drive credible and positive take-out from all brand related communication.
Relate all brand communication to the airtel brand identity and philosophy i.e. comply with airtel corporate identity.
Create and drive new unique communication channels
Benchmark airtel brand communication initiatives positively against competition
Developing relevant, clear & easy to understand communication that drives consumers to make Airtel their first choice.
Manage the creative direction of local communication initiatives to be in line with the brand guidelines.
Investigate, recommend and execute point of sale initiatives to drive understanding of brand offers and subsequent products uptake.
Ensure conformity of all point of sale initiatives and material to brand guidelines and corporate identity standards.
Ensure relevance of all communication initiatives in the market and at the point of sale.
Ensure complete understanding of the airtel brand culture and philosophy in all customer constituencies.
Social media and digital marketing campaigns.
Focus on driving take rates and managing cost.
Budgeting/Service level agreement management and efficiency.
Team management.
Qualifications
MBA in Business Administration, Marketing, Mass Communication or related discipline.
Post Graduate Diploma in Mass Communication or MBA in Marketing.
Professional Qualifications in advertising, Marketing & Communication will be an added advantage.
8-10 years of work experience in similar industry / organization; some work experience in advertising agency will be an added advantage.
A minimum of 3 years in Management role.
Skills critical to the role:
Strong Creative Judgment and Critical Thinking Ability.
Influential & Interpersonal Skills and Social Perspectives.
Entrepreneurial ability.
Strong communication - oral and writing skills.
Strong stakeholder Management skills.
Project Management Skills & Time Management.
Highly Result Oriented.
Customer centric approach.
Business Awareness.
Developing, executing and protecting customer brand love. Prioritizing and focusing on high revenue, high awareness activities to ensure optimal trial and subsequent usage of the airtel brand. Ensure optimum brand awareness through achieving target share of Voice. Drive credible and positive take-out from all brand related communication. Relate all brand communication to the airtel brand identity and philosophy i.e. comply with airtel corporate identity. Create and drive new unique communication channels Benchmark airtel brand communication initiatives positively against competition Developing relevant, clear & easy to understand communication that drives consumers to make Airtel their first choice. Manage the creative direction of local communication initiatives to be in line with the brand guidelines. Investigate, recommend and execute point of sale initiatives to drive understanding of brand offers and subsequent products uptake. Ensure conformity of all point of sale initiatives and material to brand guidelines and corporate identity standards. Ensure relevance of all communication initiatives in the market and at the point of sale. Ensure complete understanding of the airtel brand culture and philosophy in all customer constituencies. Social media and digital marketing campaigns. Focus on driving take rates and managing cost. Budgeting/Service level agreement management and efficiency. Team management.
MBA in Business Administration, Marketing, Mass Communication or related discipline. Post Graduate Diploma in Mass Communication or MBA in Marketing. Professional Qualifications in advertising, Marketing & Communication will be an added advantage. 8-10 years of work experience in similar industry / organization; some work experience in advertising agency will be an added advantage. A minimum of 3 years in Management role.
