ITM Uganda, on behalf of a client, is seeking a Marketing Officer to drive uptake of boda boda financing products through community engagement, dealer partnerships, and targeted marketing campaigns.
Responsibilities
Develop and implement marketing plans for the boda boda market.
Conduct field research and provide market insights.
Lead grassroots activations, rider outreach, and lead-generation activities.
Support the sales team with marketing materials and conversion tracking.
Manage social media, digital campaigns, and brand communication.
Coordinate with motorcycle dealers, rider associations, and community partners.
Organize events, roadshows, and financial literacy sessions.
Prepare marketing reports and ensure consistent brand visibility.
Requirements
Diploma in Marketing, Business, Communications, or related field.
3–5 years’ marketing experience, preferably in financial services or asset financing.
Strong knowledge of the boda boda sector and grassroots marketing.
Digital marketing skills and strong communication abilities.
Ability to travel frequently and manage multiple campaigns.
Develop and implement marketing plans for the boda boda market.
Conduct field research and provide market insights.
Lead grassroots activations, rider outreach, and lead-generation activities.
Support the sales team with marketing materials and conversion tracking.
Manage social media, digital campaigns, and brand communication.
Coordinate with motorcycle dealers, rider associations, and community partners.
Organize events, roadshows, and financial literacy sessions.
Prepare marketing reports and ensure consistent brand visibility.
Strong knowledge of the boda boda sector and grassroots marketing
Digital marketing skills
Strong communication abilities
Ability to travel frequently
Ability to manage multiple campaigns
Diploma in Marketing, Business, Communications, or related field
3–5 years' marketing experience, preferably in financial services or asset financing
ITM Uganda, on behalf of a client, is seeking a Marketing Officer to drive uptake of boda boda financing products through community engagement, dealer partnerships, and targeted marketing campaigns.
Responsibilities
Develop and implement marketing plans for the boda boda market.
Conduct field research and provide market insights.
Lead grassroots activations, rider outreach, and lead-generation activities.
Support the sales team with marketing materials and conversion tracking.
Manage social media, digital campaigns, and brand communication.
Coordinate with motorcycle dealers, rider associations, and community partners.
Organize events, roadshows, and financial literacy sessions.
Prepare marketing reports and ensure consistent brand visibility.
Requirements
Diploma in Marketing, Business, Communications, or related field.
3–5 years’ marketing experience, preferably in financial services or asset financing.
Strong knowledge of the boda boda sector and grassroots marketing.
Digital marketing skills and strong communication abilities.
Ability to travel frequently and manage multiple campaigns.
