Marketing Officer job at Swift Minds

JOB OPPORTUNITY: Marketing Officer

Sector: Manufacturing

Swift Minds: is a Management and HR consulting firm that provides cutting edge business improvement solutions.

Duties and Responsibilities:

Marketing Strategy & Planning

• Support in developing and executing the annual marketing plan in line with company objectives.
• Conduct market research to identify new opportunities, customer preferences, and emerging trends.
• Contribute ideas for promotional activities and new product launches.

Brand Management

• Maintain brand consistency across all marketing and communication channels.
• Assist in developing creative content for advertising, brochures, social media, and digital campaigns.
• Manage and update the company’s website and social media pages.

Campaign Execution & Analysis

• Plan and execute marketing campaigns (digital, print, outdoor, events, etc.) to achieve sales targets.
• Monitor and analyze the effectiveness of campaigns using key performance indicators (KPIs).
• Prepare marketing performance reports and recommend improvements.

Customer & Market Engagement

• Organize and coordinate marketing events, exhibitions, and trade shows.
• Work closely with sales teams to generate leads and support customer engagement initiatives.
• Build relationships with media houses, agencies, and vendors.

Budget & Compliance

• Assist in managing marketing budgets and ensuring cost efficiency.
• Ensure all marketing materials and activities comply with company policies and regulatory requirements.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of experience in marketing, preferably in FMCG, manufacturing, or service industry.

• Support in developing and executing the annual marketing plan in line with company objectives.
• Conduct market research to identify new opportunities, customer preferences, and emerging trends.
• Contribute ideas for promotional activities and new product launches.
• Maintain brand consistency across all marketing and communication channels.
• Assist in developing creative content for advertising, brochures, social media, and digital campaigns.
• Manage and update the company’s website and social media pages.
• Plan and execute marketing campaigns (digital, print, outdoor, events, etc.) to achieve sales targets.
• Monitor and analyze the effectiveness of campaigns using key performance indicators (KPIs).
• Prepare marketing performance reports and recommend improvements.
• Organize and coordinate marketing events, exhibitions, and trade shows.
• Work closely with sales teams to generate leads and support customer engagement initiatives.
• Build relationships with media houses, agencies, and vendors.
• Assist in managing marketing budgets and ensuring cost efficiency.
• Ensure all marketing materials and activities comply with company policies and regulatory requirements.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of experience in marketing, preferably in FMCG, manufacturing, or service industry.