Marketing and growth lead job at ITM Uganda Ltd

About the job

We’re looking for a Marketing & Growth Lead to own and drive our go-to-market motion, worked in E-commerce and start up-App Saas Model.

This is a hands-on role for someone who can craft and execute creative growth experiments, build community visibility and shape our narrative as we scale.

Responsibilities

• Develop and execute the go-to-market (GTM) strategy to attract and retain merchants.
• Create and distribute high-quality content (blogs, case studies, videos, newsletters, etc.) that resonates with eCommerce audiences.
• Build brand visibility through partnerships, podcasts, influencer collaborations, and community engagement.
• Design and run growth experiments across channels from SEO to social to email to test hypotheses and scale what works.
• Collaborate with product and customer success teams to refine positioning and highlight user success stories.
• Track performance, analyse data, and continuously optimize marketing and acquisition efforts.

Requirements

• Have 3+ years of experience in marketing, growth, or GTM roles, ideally at a start up or SaaS company.
• Are a self-starter who loves to experiment, measure, and iterate quickly.
• Understand eCommerce and merchant acquisition dynamics.
• Are confident creating and distributing compelling content across multiple formats and channels.
• Have experience building partnerships or community programs that drive awareness and engagement.
• Are data-driven but not afraid to follow creative instincts.
• Thrive in fast-paced environments where you can wear multiple hats and make an impact

• Develop and execute the go-to-market (GTM) strategy to attract and retain merchants.
• Create and distribute high-quality content (blogs, case studies, videos, newsletters, etc.) that resonates with eCommerce audiences.
• Build brand visibility through partnerships, podcasts, influencer collaborations, and community engagement.
• Design and run growth experiments across channels from SEO to social to email to test hypotheses and scale what works.
• Collaborate with product and customer success teams to refine positioning and highlight user success stories.
• Track performance, analyse data, and continuously optimize marketing and acquisition efforts.

• Content creation and distribution
• Partnership building
• Community engagement
• Growth experimentation
• Data analysis
• SEO
• Social media marketing
• Email marketing

• 3+ years of experience in marketing, growth, or GTM roles, ideally at a start up or SaaS company.
• Self-starter who loves to experiment, measure, and iterate quickly.
• Understanding of eCommerce and merchant acquisition dynamics.
• Confidence in creating and distributing compelling content across multiple formats and channels.
• Experience building partnerships or community programs that drive awareness and engagement.
• Data-driven with creative instincts.
• Ability to thrive in fast-paced environments and wear multiple hats.