The key purpose is to coordinate and implement sales execution and trade marketing activities in outlets that offer beer and soft drinks in urban areas, with the aim of driving sales and maintaining as well as developing relationships with clients.
Key roles and responsibilities:
Executing sales plan
National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards
Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas
Order requirements by brand/pack type are determined against stock levels and targets
Competitor activities in other urban outlets are analyzed and reported
Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP
Relationships with customers' staff are maintained and developed
Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness
Execution improvement proposals are generated and, after approval, are implemented
Local/national events opportunities are identified and supported in the allocated area
New volume opportunities are identified and addressed appropriately
Ensure NBL products are well executed with proper display at Back of Bar.
Planning
Customer database is accurate, completed and updated
Outlets are assessed against guidelines
Outlet performance and needs are evaluated
Initiate trade development plans and cascade to the sales manager for implementation
Resourcing
Investment requirements (merchandising) are aggregated for budget input
Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops
Promotors are selected, contracted and managed
Sales performance
Drive market share in a given Territory
Achievement of sales and volume target/Sell out
Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy.
Administration
Compile daily, weekly, Monthly and quarterly sales reports and submit to management
Monthly KPI report
Competitor activity report
Ensure outlet records are well captured and demonstrated in Outlet Record Books.
Key attributes and competencies:
Orientated to team and success
Motivate team members
Good negotiator
Good communications skills, both verbal & written
Leadership Setting right priorities
Minimum requirements:
Graduate in Sales, Marketing Business Administration or related Fields.
Diploma in marketing/business field will be an added advantage
1 to 2 years Sales & Marketing experience in the Soft Drinks or FMCG Industry
Good knowledge of distribution processes, costs, optimization solutions
Good knowledge of distributors' environment in allocated area
Budgeting and process techniques know-how
Commercial competence
Drivers Licence
Executing sales plan
National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards
Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas
Order requirements by brand/pack type are determined against stock levels and targets
Competitor activities in other urban outlets are analyzed and reported
Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP
Relationships with customers' staff are maintained and developed
Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness
Execution improvement proposals are generated and, after approval, are implemented
Local/national events opportunities are identified and supported in the allocated area
New volume opportunities are identified and addressed appropriately
Ensure NBL products are well executed with proper display at Back of Bar.
Planning
Customer database is accurate, completed and updated
Outlets are assessed against guidelines
Outlet performance and needs are evaluated
Initiate trade development plans and cascade to the sales manager for implementation
Resourcing
Investment requirements (merchandising) are aggregated for budget input
Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops
Promotors are selected, contracted and managed
Sales performance
Drive market share in a given Territory
Achievement of sales and volume target/Sell out
Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy.
Administration
Compile daily, weekly, Monthly and quarterly sales reports and submit to management
Monthly KPI report
Competitor activity report
Ensure outlet records are well captured and demonstrated in Outlet Record Books.
Orientated to team and success
Motivate team members
Good negotiator
Good communications skills, both verbal & written
Leadership Setting right priorities
Graduate in Sales, Marketing Business Administration or related Fields.
Diploma in marketing/business field will be an added advantage
1 to 2 years Sales & Marketing experience in the Soft Drinks or FMCG Industry
Good knowledge of distribution processes, costs, optimization solutions
Good knowledge of distributors' environment in allocated area
The key purpose is to coordinate and implement sales execution and trade marketing activities in outlets that offer beer and soft drinks in urban areas, with the aim of driving sales and maintaining as well as developing relationships with clients.
Key roles and responsibilities:
Executing sales plan
National and regional trade marketing promotions and programs are executed, monitored and reported according to set standards
Additional sales are negotiated with customers, which offer both, beer and soft drinks in urban areas
Order requirements by brand/pack type are determined against stock levels and targets
Competitor activities in other urban outlets are analyzed and reported
Business advice is given to the customers, Drive product availability with full product portfolio as per TSP guidelines /IRVP
Relationships with customers' staff are maintained and developed
Visit routes and customer visits are consequently prepared, Visit POCS and drive call compliance and call effectiveness
Execution improvement proposals are generated and, after approval, are implemented
Local/national events opportunities are identified and supported in the allocated area
New volume opportunities are identified and addressed appropriately
Ensure NBL products are well executed with proper display at Back of Bar.
Planning
Customer database is accurate, completed and updated
Outlets are assessed against guidelines
Outlet performance and needs are evaluated
Initiate trade development plans and cascade to the sales manager for implementation
Resourcing
Investment requirements (merchandising) are aggregated for budget input
Maintain and safeguard all company assets in the trade, Coolers, Brand houses, signages, vehicles, phones and laptops
Promotors are selected, contracted and managed
Sales performance
Drive market share in a given Territory
Achievement of sales and volume target/Sell out
Promote Digital Transformation agenda, Bees Buyers, Bees share, Bees Force and ensure compliancy.
Administration
Compile daily, weekly, Monthly and quarterly sales reports and submit to management
Monthly KPI report
Competitor activity report
Ensure outlet records are well captured and demonstrated in Outlet Record Books.
Key attributes and competencies:
Orientated to team and success
Motivate team members
Good negotiator
Good communications skills, both verbal & written
Leadership Setting right priorities
Minimum requirements:
Graduate in Sales, Marketing Business Administration or related Fields.
Diploma in marketing/business field will be an added advantage
1 to 2 years Sales & Marketing experience in the Soft Drinks or FMCG Industry
Good knowledge of distribution processes, costs, optimization solutions
Good knowledge of distributors' environment in allocated area
