Trade Marketing Representative job at ABInBev

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to leverage capital and people resources in order to enhance sustainable growth in sales volume, market share and competitive advantage.

Responsibilities or duties

Key Roles and Responsibilities:

• Implement the IRVPs programs (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions.
• Develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
• Own the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met.
• Drive Cold Strategy.
• Implement annual BTL plans (Executions and Promotions), complete details behind each activity including budgets, capture in an annual activity plan.
• Ensure promotion activities and point of connection materials allocations take place as per plans and need for adhoc responses from time to time.
• Review activity and results; and support to communicate changes and initiatives through regular CPF sessions.
• Build effective business partnerships with key customers.
• Manage 3rd Party BTL agencies and ensure set standards are met at all times.

Qualifications or requirements

Key Attributes and Competencies:

• Familiar with local market environments
• Good interpersonal skills / builds good relationships
• Ability to work under pressure
• Good verbal and written communication skills
• Passionate, self-starter
• Good self-management principles
• Ability to adapt to and implement change effectively
• Numeracy Skills – ability to work with detailed analysis
• Practical knowledge of market structures and consumer trends in Uganda
• Excellent management & leadership skills
• Process and Project management
• High attention to detail

Minimum Requirements:

• University/Bachelor’s degree, preferably in Business, Marketing, Communication or other relevant discipline
• A relevant combination of formal qualifications and additional specialized study; a recognized qualification branding would be considered an asset
• A Valid Driver's License
• In depth knowledge of Marketing

Experience needed

• Experience in FMCG Industry is an added advantage/preferred
• branding and relevant management experience (more than 2 years)

• Implement the IRVPs programs (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions.
• Develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
• Own the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met.
• Drive Cold Strategy.
• Implement annual BTL plans (Executions and Promotions), complete details behind each activity including budgets, capture in an annual activity plan.
• Ensure promotion activities and point of connection materials allocations take place as per plans and need for adhoc responses from time to time.
• Review activity and results; and support to communicate changes and initiatives through regular CPF sessions.
• Build effective business partnerships with key customers.
• Manage 3rd Party BTL agencies and ensure set standards are met at all times.

• Familiar with local market environments
• Good interpersonal skills / builds good relationships
• Ability to work under pressure
• Good verbal and written communication skills
• Passionate, self-starter
• Good self-management principles
• Ability to adapt to and implement change effectively
• Numeracy Skills – ability to work with detailed analysis
• Practical knowledge of market structures and consumer trends in Uganda
• Excellent management & leadership skills
• Process and Project management
• High attention to detail

• University/Bachelor’s degree, preferably in Business, Marketing, Communication or other relevant discipline
• A relevant combination of formal qualifications and additional specialized study; a recognized qualification branding would be considered an asset
• A Valid Driver's License
• In depth knowledge of Marketing