Location: Kampala
Reports To: Sales Head (Mr. Cole)
Compensation: Competitive Salary (As per Market) + Performance-Based Commission

1. Role Objective

To build and lead a field sales team focused on:

Daily sales generation

Retail & reseller network development

Expanding market presence across Kampala

This role requires a strong balance of team management and on-ground sales execution.

2. Key Responsibilities

A. Team Management & Development

• Support hiring and onboarding of field sales executives


• Train and guide team on product pitching and sales approach


• Set daily and weekly activity targets


• Monitor team performance and provide regular feedback


• Build a disciplined and performance-driven team culture

B. Sales Execution (On Ground)

• Ensure daily market visits by self and team


• Track:
  
  
  
  • Client visits
  
  
  • Orders generated
  
  
  • Sales value
  
  
  
  


• Support team in closing deals and improving conversions


• Maintain consistency in daily sales activity

C. Distribution & Market Development

• Identify and onboard:
  
  
  
  • Retail shops
  
  
  • Resellers
  
  
  • Small and mid-sized businesses
  
  
  
  


• Build long-term relationships for repeat business


• Support expansion into new areas and customer segments

D. Performance Tracking & Reporting

• Maintain simple daily reporting:
  
  
  
  • Visits
  
  
  • Orders
  
  
  • Collections
  
  
  
  


• Conduct daily or weekly team check-ins


• Share market feedback and customer insights

E. Market Intelligence

• Track competitor pricing and product trends


• Identify fast-moving products and demand patterns


• Share insights to improve sales strategy

3. Compensation & Benefits

Compensation Structure

Competitive salary (aligned with market standards)

Performance-based commission:

• Personal sales incentives


• Team performance incentives (pyramid structure)

High performers have strong earning potential based on results

Additional Benefits

• Daily lunch provided


• Field transportation support (for market visits)


• Year-end performance bonus

4. Key Performance Indicators (KPIs)

• Daily team activity (market visits)


• Sales volume (daily / monthly)


• New reseller and client onboarding


• Repeat business from clients


• Team productivity and consistency

5. Requirements

• 3–6 years experience in:
  
  
  
  • Field sales
  
  
  • Distribution
  
  
  • FMCG or B2B sales
  
  
  
  


• Prior experience managing or guiding a sales team is preferred


• Strong communication and negotiation skills


• Comfortable working in a field-based role


• Self-driven and result-oriented

6. Ideal Candidate Profile

• Enjoys working in the market and interacting with clients


• Practical and solution-oriented


• Able to guide a team while also contributing individually


• Consistent and disciplined in daily execution

7. Role Nature

• Field-based role (not an office job)


• Requires daily movement in the market


• Performance-driven environment

8. Growth Opportunity

• Opportunity to grow into a senior sales leadership role


• Play a key role in building the company’s sales structure


• Direct impact on business growth and expansion

Final Note

This role is best suited for individuals who are comfortable with field sales, team coordination, and performance-based growth.

• Support hiring and onboarding of field sales executives


• Train and guide team on product pitching and sales approach


• Set daily and weekly activity targets


• Monitor team performance and provide regular feedback


• Build a disciplined and performance-driven team culture


• Ensure daily market visits by self and team


• Track: Client visits, Orders generated, Sales value


• Support team in closing deals and improving conversions


• Maintain consistency in daily sales activity


• Identify and onboard: Retail shops, Resellers, Small and mid-sized businesses


• Build long-term relationships for repeat business


• Support expansion into new areas and customer segments


• Maintain simple daily reporting: Visits, Orders, Collections


• Conduct daily or weekly team check-ins


• Share market feedback and customer insights


• Track competitor pricing and product trends


• Identify fast-moving products and demand patterns


• Share insights to improve sales strategy

• Strong communication and negotiation skills


• Comfortable working in a field-based role


• Self-driven and result-oriented


• Practical and solution-oriented


• Able to guide a team while also contributing individually


• Consistent and disciplined in daily execution

• 3–6 years experience in: Field sales, Distribution, FMCG or B2B sales


• Prior experience managing or guiding a sales team is preferred