Background

The Federation of Uganda Football Associations (FUFA), a leader in Uganda’s sports industry and an Equal Opportunity Employer, is pleased to announce twenty-two (22) career opportunities.

As part of our strategic mission to elevate Ugandan football to unprecedented standards, we are seeking highly qualified professionals to join our dynamic team. These roles offer a unique opportunity to contribute to the strategic growth and professional expansion of the sport nationwide.

Summary

The Sales Manager will be responsible for driving commercial revenue across all FUFA properties by converting structured commercial offerings into signed partnerships and income.

The role leads the sales function, manages pipeline performance, and ensures consistent conversion of opportunities into revenue, in line with FUFA’s commercial strategy and pricing frameworks.

Key responsibilities

Revenue delivery

• Own and deliver sales targets across all commercial categories


• Drive revenue generation from teams, competitions, media, merchandise, and hospitality


• Ensure consistent conversion of pipeline into closed deals

Pipeline management

• Build and maintain a structured and active sales pipeline


• Track opportunities from lead to closure with clear visibility


• Maintain discipline in forecasting, reporting, and deal tracking

Sales strategy & execution

• Develop sales approaches aligned to available products and inventory


• Translate commercial offerings into compelling proposals


• Identify and prioritise high-value opportunities and sectors

Negotiation & deal closure

• Lead negotiations and close partnerships within defined pricing guardrails


• Ensure all deals are commercially sound and aligned to FUFA frameworks


• Escalate exceptions or deviations for approval

Team leadership

• Manage and guide Sales Officers across categories


• Set targets, monitor performance, and ensure accountability


• Build a results-driven and disciplined sales culture

Cross-functional alignment

• Work with Business Development to ensure products are market-ready


• Align with Brand and Activations teams to ensure delivery capability


• Ensure smooth transition from sale to execution and fulfilment

Qualifications & experience

• Bachelor’s degree in Marketing, Business Administration, Commerce, or related field


• CIM qualification (Diploma or above) is a strong advantage


• 7–10 years’ experience in sales, partnerships, or commercial roles


• Proven track record of delivering revenue targets and closing deals


• Experience managing pipelines, key accounts, and sales teams


• Experience in sports, media, or advertising is an added advantage

Personal attributes

• Strong commercial drive and results orientation


• Confident and persuasive negotiator


• Disciplined in pipeline management and reporting


• Resilient and persistent in closing opportunities


• Strong leadership and team management capability


• Market-aware and opportunity-focused


• Accountable for revenue outcomes

• Own and deliver sales targets across all commercial categories
• Drive revenue generation from teams, competitions, media, merchandise, and hospitality
• Ensure consistent conversion of pipeline into closed deals
• Build and maintain a structured and active sales pipeline
• Track opportunities from lead to closure with clear visibility
• Maintain discipline in forecasting, reporting, and deal tracking
• Develop sales approaches aligned to available products and inventory
• Translate commercial offerings into compelling proposals
• Identify and prioritise high-value opportunities and sectors
• Lead negotiations and close partnerships within defined pricing guardrails
• Ensure all deals are commercially sound and aligned to FUFA frameworks
• Escalate exceptions or deviations for approval
• Manage and guide Sales Officers across categories
• Set targets, monitor performance, and ensure accountability
• Build a results-driven and disciplined sales culture
• Work with Business Development to ensure products are market-ready
• Align with Brand and Activations teams to ensure delivery capability
• Ensure smooth transition from sale to execution and fulfilment

• Strong commercial drive and results orientation
• Confident and persuasive negotiator
• Disciplined in pipeline management and reporting
• Resilient and persistent in closing opportunities
• Strong leadership and team management capability
• Market-aware and opportunity-focused
• Accountable for revenue outcomes

• Bachelor’s degree in Marketing, Business Administration, Commerce, or related field
• CIM qualification (Diploma or above) is a strong advantage
• 7–10 years’ experience in sales, partnerships, or commercial roles
• Proven track record of delivering revenue targets and closing deals
• Experience managing pipelines, key accounts, and sales teams
• Experience in sports, media, or advertising is an added advantage