Background

The Federation of Uganda Football Associations (FUFA), a leader in Uganda’s sports industry and an Equal Opportunity Employer, is pleased to announce twenty-two (22) career opportunities.

As part of our strategic mission to elevate Ugandan football to unprecedented standards, we are seeking highly qualified professionals to join our dynamic team. These roles offer a unique opportunity to contribute to the strategic growth and professional expansion of the sport nationwide.

Summary

The Sales Officer is tasked with driving advertising and media revenue across FUFA’s broadcast and digital platforms by converting available media inventory into structured, sellable opportunities.

This role is pivotal in ensuring FUFA Media Services—spanning TV, Radio, and Digital—delivers consistent commercial growth through strategic advertising, branded content, and integrated media partnerships.

Key responsibilities

Media revenue generation

• Sell advertising inventory across FUFA TV, FUFA Radio, and digital platforms


• Drive revenue from spot sales, sponsorships, and media integrations


• Deliver assigned media sales targets

Inventory packaging & monetisation

• Package media inventory into clear, sellable offerings (pre-match, halftime, post-match, features, etc.)


• Develop rate cards and media sales packages aligned to programming


• Identify opportunities for branded content and sponsorship integration

Agency & client relationships

• Build and maintain relationships with media agencies, advertisers, and direct clients


• Position FUFA media platforms as credible and valuable advertising channels


• Engage regularly with buyers to drive consistent demand

Content & programming alignment

• Work closely with FMS (TV, Radio, Digital) teams to align sales opportunities with programming schedules


• Ensure commercial integration fits naturally within content


• Stay informed on upcoming fixtures, shows, and content plans

Pipeline & performance tracking

• Maintain a structured media sales pipeline


• Track bookings, revenue performance, and advertiser activity


• Provide regular updates on sales performance and market feedback

Qualifications & experience

• Bachelor’s degree in Marketing, Media, Business Administration, or related field


• CIM qualification (Certificate or Diploma) is an added advantage


• 3–5 years’ experience in media sales, advertising, or broadcast sales


• Experience working with media agencies and advertisers is highly desirable


• Understanding of media planning, buying, and audience dynamics

Personal attributes

• Strong commercial drive and sales discipline


• Good understanding of media and audience behaviour


• Relationship-oriented with strong networking ability


• Confident communicator and presenter


• Structured and organised in managing pipeline and bookings


• Adaptable and responsive to fast-changing media environments


• Results-focused and accountable

• Sell advertising inventory across FUFA TV, FUFA Radio, and digital platforms
• Drive revenue from spot sales, sponsorships, and media integrations
• Deliver assigned media sales targets
• Package media inventory into clear, sellable offerings (pre-match, halftime, post-match, features, etc.)
• Develop rate cards and media sales packages aligned to programming
• Identify opportunities for branded content and sponsorship integration
• Build and maintain relationships with media agencies, advertisers, and direct clients
• Position FUFA media platforms as credible and valuable advertising channels
• Engage regularly with buyers to drive consistent demand
• Work closely with FMS (TV, Radio, Digital) teams to align sales opportunities with programming schedules
• Ensure commercial integration fits naturally within content
• Stay informed on upcoming fixtures, shows, and content plans
• Maintain a structured media sales pipeline
• Track bookings, revenue performance, and advertiser activity
• Provide regular updates on sales performance and market feedback

• Strong commercial drive and sales discipline
• Good understanding of media and audience behaviour
• Relationship-oriented with strong networking ability
• Confident communicator and presenter
• Structured and organised in managing pipeline and bookings
• Adaptable and responsive to fast-changing media environments
• Results-focused and accountable

• Bachelor’s degree in Marketing, Media, Business Administration, or related field
• CIM qualification (Certificate or Diploma) is an added advantage
• Understanding of media planning, buying, and audience dynamics